GOAL

GOAL is a framework that helps organizations center themselves around impact, creating the right incentives at all levels. GOAL helps you integrate external impact goals, organization development goals, and culture goals to foster positive accountability — and create a compelling vision for your staff, funders, and external audiences.

How it works

Identify your impact touchstone

Every organization has an impact touchstone, and clearly articulating that real-world external impact goal — be it improving the lives of rural women in El Salvador or improving the number of Americans with access to quality healthcare — is essential to building a strong goal foundation. Avoid the trap of centering your organization around internal metrics like money raised or press hits earned!

Carefully select your metrics

Metrics incentivize choices — for good or for bad. Picking the right metrics is achieved when you create a strong, interconnected set of incentives for organizational and individual goals alike. Specifically, we work to address the downsides of surrogation by not over-investing in a single metric and by creatively selecting measurement strategies.

Include organization building & culture

While your impact goals are at the heart of GOAL, being clear about the internal organizational work necessary to position your team for success — both systems and culture — keeps your organization healthy and balanced.

Create ceremonies of evaluation

Goal-centered organizations find ways to integrate evaluation and celebration as part of the weekly, monthly, and yearly pattern of work. What are your ceremonies?

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